Message from the CEO

Where some businesses regard sustainability as a compliance requirement that primarily adds costs, Canfor Pulp Limited Partnership (CPLP) regards sustainability as inseparable from business strategy and an opportunity to create value. Our commitment to this principle has been demonstrated this year as we launched the company-wide strategy of Sustainable Enterprise, tasked with evaluating and transforming all operations with a view to creating more value with less impact. This is an evolution rather than a revolution in our business, because economic and ecological efficiencies have always been linked in our industry.

Our Sustainable Enterprise strategy is founded on five core principles:

1. Business success and sustainability go hand in hand

2. Sustainable Enterprise must embrace environmental, social and economic considerations

3. Resources must be used responsibly and ever more efficiently, to create more value from those resources

4. Sustainable Value will be measured and continuously improved

5. All activities must be conducted in a transparent and accountable manner

During 2010 the mandate of Sustainable Enterprise began by identifying existing strengths to build upon, and targeting areas for improvement. Details of our approach and our thinking to date are outlined in the Sustainability Supplement.

In 2011 our strategy will apply to all areas of our operation and we will be reporting on our findings and progress in print and online. We welcome your comments and ideas. If, after reviewing this website, or the sustainability supplement, you would like to pass along some suggestions or ideas, please take advantage of the link on our website to do so:
www.canforpulp.com/sustainability/feedback.

Joe Nemeth
Chief Executive Officer,
Canfor Pulp Limited Partnership